EVYAP International Russia

The story of Evyap, which started with soap production in 1927 in Erzurum, now extends from soap to shower gels, from shampoos to shaving products, from skin care to fine fragrance, from baby diapers to toothpaste, and many other categories of products in over 100 countries.

Evyap, by now, is one of the leading soap and personal care products manufacturers of the world. Evyap, which carries out a large portion of the export of soap and personal care products from Turkey, is among the 100 Top Turkish industrial firms. With nearly 3500 employees, Evyap is growing steadily in order to meet the demands of the market. Aside from the facilities in Turkey, Evyap has a factory in Egypt that became operational in 2002.

Evyap has a wide product range in the following categories with its major brands such as; Duru, Arko Men, Arko Nem, Evy Baby, Evy Lady, Gibbs, Fax, Activex and Sanino.

- Personal Wash Products: Bar and Liquid Soaps, shower gels

- Personal care Products: Skin care products, hair care, sun care, oral care products, and men’s toiletries 

- Hygienic Products: Diapers, hygienic pads, wet wipes

Evyap is the market leader in Turkey with beauty soaps, skin care products, pre and after shave products. Evyap is present in the international soap market with Duru, Fax and Arko brands. They sell as one of top two brands in Russia, Ukraine, Belarus, Romania, Poland, Azerbaijan, Kazakhstan, Kyrgyzstan, Tajikistan, Albania, Moldova and many other markets. 

In Russia, Evyap used to operate through 2 large distributors. Currently Evyap has developed new aggressive global strategy. Executing on this strategy, a new route to market was designed for Russia, aiming to build a strong direct presence and providing a double-digit sales growth. This route to market suggests consolidating current resources in Russia and hence taking over the business from the distributors by Q1 2014 while building a strong team, developing local operations, distribution and marketing.

This year new oleochemical manufacturing plant started to operate in Malaysia. This will further enable Evyap to extend its operations in the South East Asia.

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EVYAP – преуспевающая турецкая компания, история которой насчитывает уже 85 лет. Маленькая семейная мануфактура, основанная в 1927 году Мехметом Рифат Евьяпом в городе Эрцуруме, спустя годы превратилась в одну из самых больших компаний в мире по производству мыла и косметики, которые продаются в 100 странах мира.

EVYAP входит в число 100-ти крупнейших производственных компаний Турции, на долю которой приходится до 75 % всего экспорта мыла из страны.

Компания динамично развивается, наращивая производственные мощности за пределами Турции: в 2002 году была открыта фабрика в Египте, а в 2003 году на Украине. В 2015 году открылся новый олеохимический завод в Малайзии, что позволит укрепить позиции компании в юго-восточной Азии.

Компании принадлежат известные во многих странах торговые марки: DURU, ARKO, FAX, SAVOY, AVA, ACTIVEX и SANINO, которые охватывают собой категории:

• Мыло (туалетное, хозяйственное, жидкое)

• Косметика мужская, женская, детская (кремы, шампуни, гели для душа, средства для бритья, зубные пасты)

• Средства гигиены (женские прокладки, детские подгузники)